• artificial intelligence
    Artificial Intelligence

    An Introduction to Artificial Intelligence

    We all know that Siri, Google Now, and Cortana are all intelligent digital personal assistants on various platforms (iOS, Android, and Windows Mobile). In short, they help find useful information when you ask for it is using your voice; you can say “Where’s the nearest Indian restaurant?”, “What’s on my schedule today?”, “Remind me to call Mom or Dad at eight o’clock,” and the assistant will respond by finding information, relaying information from your phone, or sending commands to other apps.

    AI is important in these apps, as they collect information on your requests and use that information to better recognize your speech and serve you results that are tailored to your preferences. Microsoft says that Cortana “continually learns about its user” and that it will eventually develop the ability to anticipate users’ needs. Virtual personal assistants process a huge amount of data from a variety of sources to learn about users and be more effective in helping them organize and track their information.

    Artificial intelligence in Marketing

    Your smartphone, calculator, video games, car, bank & your house all use artificial intelligence daily; sometimes it’s obvious what its’ doing, like when you ask Siri to get you directions to the nearest gas station. Sometimes it’s less obvious, like when you make an abnormal purchase on your credit card and don’t get a fraud alert from your bank. AI is everywhere, and it’s making a huge difference in our lives every day.

    So, we can say that Artificial Intelligence (AI) is the branch of computer sciences that emphasizes the development of intelligence machines, thinking and working like humans. For example, speech recognition, problem-solving, learning and planning. Today, Artificial Intelligence is a very popular subject that is widely discussed in the technology and business circles. Many experts and industry analysts argue that AI or machine learning is the future – but if we look around, we are convinced that it’s not the future – it is the present.

    Yes, the technology is in its initial phase and more and more companies are investing resources in machine learning, indicating a robust growth in AI products and apps soon. Artificial intelligence or machine intelligence is the simulation of human intelligence processes by machines, especially computer systems.

    What is the use of AI?

    Vision systems. The need to interpret, fully understand and make sense of visual input on the computer, i.e. AI is used to try and interpret and understand an image – industrial, military use, satellite photo interpretation.

    What is the purpose of AI?

    When AI researchers first began to aim for the goal of artificial intelligence, a main interest was human reasoning… The specific functions that are programmed to a computer may be able to account for many of the requirements that allow it to match human intelligence

    What is an ASI artificial intelligence?

    A superintelligence is a hypothetical agent that possesses intelligence far surpassing that of the brightest and most gifted human minds.

    What is the goal of AI?

    Colloquially, the term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving”. General intelligence is among the field’s long-term goals.

    What are the different types of AI?

    We need to overcome the boundaries that define the four different types of artificial intelligence, the barriers that separate machines from us – and us from them.

    Type I AI: Reactive machines

    Type II AI: Limited memory

    Type III AI: Theory of mind

    Type IV AI: Self-awareness

    What is an ASI artificial intelligence

    Is computer vision part of AI?

    Artificial intelligence and computer vision share other topics such as pattern recognition and learning techniques. Consequently, computer vision is sometimes seen as a part of the artificial intelligence field or the computer science field in general.

    Is machine learning the same as artificial intelligence?

    Increasingly, machine learning (ML) and artificial intelligence (AI) are cropping up as solutions for handling data. The two are often used interchangeably, and although there are some parallels, they’re not the same thing.

    What are the fields of artificial intelligence?

    · List of applications

    · Optical character recognition.

    · Handwriting recognition.

    · Speech recognition.

    · Face recognition.

    · Artificial creativity.

    · Computer vision, Virtual reality and Image processing.

    · Diagnosis (AI)

    · Game theory and Strategic planning.

    How important is Artificial Intelligence?

    AI is the machines which are designed and programmed in such a manner that they and think and act like a human. Artificial Intelligence becomes the important part of our daily life. Our life is changed by AI because this technology is used in a wide area of day to day services.

    For most of us, the most obvious results of the improved powers of AI are neat new gadgets and experiences such as smart speakers, or being able to unlock your iPhone with your face. But AI is also poised to reinvent other areas of life. One is health care. Hospitals in India are testing software that checks images of a person’s retina for signs of diabetic retinopathy, a condition frequently diagnosed too late to prevent vision loss. Machine learning is vital to projects in autonomous driving, where it allows a vehicle to make sense of its surroundings. Artificial intelligence is already present in plenty of applications, from search algorithms and tools you use every day to bionic limbs for the disabled.

    Sometimes it seems like every other website, app, or productivity tool is citing AI as the secret ingredient in their recipe for success. What’s less common is an explanation of what AI is, why it’s so cool, and how companies are leveraging it to provide better user experiences. If you don’t know much about AI, the absence of an explanation can be confusing. Today, the field of artificial intelligence is more vibrant than ever and some believe that we’re on the threshold of discoveries that could change human society irreversibly, for better or worse.

  • Artificial Intelligence,  AI in Marketing

    Artificial Intelligence in Digital Marketing

    Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different.

    In fact, in his book The Personal MBA, author Josh Kaufman discusses the value of counterfactual simulation. This means imagining future possibilities and then preparing for them.
    Let’s say that you have a big business that is doing well in a specific niche. Maybe you have a company that sells a whey protein shake. The mistake that some big businesses make is to assume that they’re too big to fail and to coast along as they are.

    Artificial Intelligence in Digital Marketing

    But what would happen if another company came along and released a better protein shake for a fraction of the price? What if a new source of protein were to be discovered? What if a study revealed that whey protein was bad for us? Any of these things could happen, and could completely shake up even the most established business.

    The smart company though will already have considered these eventualities and prepared for them. THIS is counterfactual simulation: it’s thinking about what’s just around the corner and then preparing for those possibilities.

    As digital marketers, that means thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all? Artificial intelligence.

    AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the SERPs, that your advertising campaigns remain profitable, and that your services remain relevant.

    And a lot of this stuff isn’t just speculation: it’s happening right now. AI is already making huge waves even though you might not realize it yet.

    It’s affecting the way that SEO works, the tools, and software we use, and the way that ads are displayed. AI is able to think faster and smarter than any human, and that’s especially true when it comes to internet marketing which is a data-driven pursuit. An AI marketer can create endless amounts of content in a second – doing the work of hundreds of humans. A

    ll of that content will be perfectly catered toward the target demographic.
    AI will run Google. It will manage entire business models. It will run AdWords. And it will run new tools we haven’t even dreamed up yet. The digital marketing singularity is just around the corner.